- Rose: Welcome to another episode of our podcast! Today, we’re diving deep into the world of SEO and digital marketing in Kerala with iTruth. We have iTruth, a digital marketing strategist with over 25 years of experience, to discuss what makes SEO crucial for businesses today.
- iTruth: Thanks, Rose. Excited to be here and talk about the evolving landscape of SEO and how iTruth is helping businesses dominate online search rankings.
Part 1: Understanding SEO Basics (15-20 minutes)
- What is SEO, and why does it matter in digital marketing?
- The difference between On-Page, Off-Page, and Technical SEO.
- How search engines like Google rank websites.
- The role of keywords in search rankings.
Rose: Can you break down how businesses in Kerala can leverage SEO to stand out? iTruth: Absolutely! The key is a combination of technical excellence, content relevance, and high-quality backlinks…
Part 2: SEO Trends & Strategies for 2025 (30 minutes)
- Voice search optimization and AI-driven SEO.
- The impact of Google’s core updates on rankings.
- Local SEO strategies for businesses targeting Kerala.
- The importance of user experience (UX) in SEO.
- The role of video SEO in ranking higher on Google and YouTube.
Rose: What are some upcoming trends that businesses should be aware of? iTruth: With AI shaping search results, businesses need to focus more on personalized content…
Part 3: The SEO Industry in Kerala (40 minutes)
- Overview of the SEO industry in Kerala and its growth over the years.
- Comparison of Kerala’s SEO companies with national and global firms.
- Challenges faced by SEO agencies in Kerala.
- Case studies of successful SEO campaigns run by iTruth.
Rose: How does iTruth differentiate itself from other SEO firms in Kerala? iTruth: Our approach is data-driven, customized, and result-oriented…
Part 4: Running an SEO Company in Kerala (30 minutes)
- The challenges and opportunities in running an SEO business in Kerala.
- Hiring the right talent for an SEO agency.
- The importance of analytics and reporting in SEO.
- Pricing models for SEO services in Kerala.
Rose: What are the common misconceptions about SEO services in Kerala? iTruth: Many businesses think SEO is a one-time effort, but it requires continuous optimization…
Part 5: Advanced SEO Techniques & Case Studies (40 minutes)
- Link-building strategies that work in 2025.
- AI-driven content optimization.
- Case study of a Kerala-based brand that improved its rankings through iTruth’s SEO services.
- How to recover from Google penalties.
Rose: Can you share an example of a successful SEO case study? iTruth: Sure! We worked with a Kerala-based resort and helped them rank for ‘best luxury resort in Kerala’…
Part 6: The Future of SEO & Final Thoughts (20 minutes)
- Predictions for the future of SEO.
- The growing importance of E-A-T (Expertise, Authority, Trustworthiness).
- Advice for businesses looking to start SEO efforts in 2025.
- How iTruth is evolving to stay ahead in the SEO game.
Rose: Where do you see SEO heading in the next 5 years? iTruth: SEO will become more intent-driven, with AI playing a key role in personalization…
Closing Remarks (10 minutes)
- Final tips for businesses looking to invest in SEO.
- How listeners can get in touch with iTruth for SEO consultations.
- Encouragement to stay updated with SEO trends.
Rose: Thank you, iTruth, for sharing such valuable insights! Where can our listeners reach out to you? iTruth: They can visit our website itruth.biz or connect with me on LinkedIn…