In a digital-first world, influencer marketing has emerged as one of the most trusted and scalable methods to engage real audiences. At the intersection of strategy and storytelling stands the collaboration between Bobit Thomas, a seasoned digital strategist, and Shaan Geo, one of Kerala’s most-followed content creators. Their work—especially the Gavi forest travel video—is not just a case study in video content marketing, but a lesson in how influencer authenticity and digital performance can create lasting impact.
🌱 Why Influencer Marketing Is Essential in 2025
Whether you’re a luxury resort or an eco-destination, influencers bring human emotion and relatability to your brand—something ads simply can’t replicate. When a creator like Shaan Geo recommends a destination, it feels like a trusted friend’s suggestion.
Top benefits include:
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Authenticity: Audiences feel connected to influencers.
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Highly targeted: You reach niche communities (e.g., foodies, nature lovers, luxury travelers).
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Strong engagement: Likes, comments, shares—and conversations.
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Supports SEO & discovery: Influencer backlinks and brand mentions help long-term visibility.
🌄 The Gavi Project: Nature, Storytelling, and Strategy
Watch the Gavi Video on YouTube
In their recent collaboration, Shaan Geo takes viewers on an immersive trip to Gavi, a stunning forest reserve tucked away in Kerala. The content includes:
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🚙 Forest Jeep Safari
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🥾 Guided Treks
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🚣♂️ Boating on Misty Backwaters
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💦 Scenic Waterfalls and Nature Trails
This was not just a casual travel vlog. Behind it stood a fully mapped-out content strategy by Bobit Thomas, ensuring the video ranked well on YouTube, attracted the right traffic, and converted interest into travel leads.
👨💼 Meet the Strategist: Bobit Thomas, Founder of iTruth.biz
With over two decades of digital expertise, Bobit Thomas has worked with hospitality brands, healthcare organizations, and e-commerce platforms across India. As the founder of iTruth.biz, he specializes in:
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Google Ads & SEO Strategy
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Influencer Collaboration Management
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YouTube & Social Video Performance
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ROI-Centric Campaigns
For the Gavi project, Bobit handled:
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Video SEO: Ensuring the right titles, tags, thumbnails, and metadata for YouTube search.
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Ad Campaign Setup: Running geo-targeted video ads in India, UAE, Singapore, and GCC regions.
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Cross-platform rollout: Repurposing content into Instagram Reels, short-form videos, and travel blogs.
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Landing Page & Analytics: Setting up UTM links, traffic sources, and conversion metrics.
This ensured maximum visibility and engagement, converting travel curiosity into bookings and brand awareness.
👤 The Creator: Shaan Geo — From Software Engineer to Storyteller
Shaan Geo’s rise as an influencer is both inspiring and strategic.
After beginning his career in software engineering and teaching, Shaan’s passion for food led him to launch tastycircle.com, a beloved Kerala food blog. His transition to YouTube in 2020, especially during the pandemic, resulted in massive growth. His food recipes—simple, clear, and culturally rich—won over audiences fast.
Now with:
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3M+ subscribers on his main channel
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Multiple YouTube channels, including Shaan Geo Stories (for travel)
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International presence, especially in the UAE
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Collaborations like Namaskaram Dubai and Hello Dubai
Shaan is a rare blend of content creator and entrepreneur, with deep roots in Kerala and a global outlook. In 2023, he was honored with the UAE Golden Visa, a recognition of his influence and impact.
His storytelling style is marked by:
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Warmth and clarity
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Grounded local experiences
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Family-friendly content
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Consistency and quality production
🧩 How the Gavi Campaign Was Structured
| Platform | Content Strategy |
|---|---|
| YouTube | Main travel video (SEO-optimized, thumbnail + metadata-rich) |
| Instagram Reels | 15-30 sec reels with scenery, food, or local life |
| Google Ads | Discovery, in-stream, and keyword-targeted video ads |
| Landing Page | Conversion-ready page with CTA and embedded video |
| Blog Post | SEO blog (like this) to rank for terms like “forest safari in Kerala” |
| Cross-linking | Backlinks from Shaan’s blog and iTruth for authority |
📊 Results & Impact
Although campaign data is confidential, such influencer + digital strategist collaborations often lead to:
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📈 Higher engagement rates (up to 4x industry average)
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🌍 Broader reach across India and diaspora audiences in the Middle East
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🏷️ Spike in branded search queries for the location/destination
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💼 More inquiries and bookings for eco-travel and stay packages
For hospitality and travel brands, this approach delivers both immediate visibility and long-term discoverability.
🎯 Key Takeaways for Brands
If you’re in the business of travel, resorts, or experience marketing, here’s what the Gavi case teaches us:
1. Choose the Right Influencer
Collaborate with someone who fits your brand—not just by reach but by tone. Shaan Geo’s audience matches eco-conscious and cultural travelers perfectly.
2. Plan Beyond One Platform
YouTube is great, but short-form and blog content stretch your ROI across channels.
3. SEO is Still King
Without keyword strategy, your content gets buried. Bobit’s SEO layer ensures long-term traffic.
4. Think Campaign, Not Just Content
A video with no distribution strategy is like a hotel with no signboard. Promote it!
5. Track, Analyze, Repeat
Use analytics to refine future campaigns. What works in Wayanad might differ in Dubai.
🤝 Final Thoughts: A Perfect Blend of Strategy and Story
The Gavi video is more than a travel vlog. It’s a blueprint for brands that want to blend influencer energy with digital execution.
Bobit Thomas brings the data, structure, and platforms.
Shaan Geo brings the passion, creativity, and community.
Together, they show what’s possible when content and conversion work in sync.
📞 Want to Work With Us?
Whether you’re promoting a resort, homestay, or tour package, iTruth.biz can help you scale visibility and bookings through influencer marketing. From selecting the right creators to managing full-funnel ad campaigns—we’ve got you covered.
🔗 Contact Us |