Testimonials play a very important role in digital marketing. With the right testimonials, you will be able to easily increase the popularity of your product. That is why you should ideally never ignore the power of testimonials. However, better than text-based testimonials are Video testimonials. When you are opting for the video testimonials, one of the main advantages which you will get is that people will trust the testimonial more.

We will today share with you the importance of video testimonials in order to provide you with a good idea about the same.

Increased trust

Since they will be able to put a face behind the testimony, they will trust the testimony even more. This is one of the main reasons why video testimonials have such a lot of impact on the prospective audience as well.

Less competition

When you’re using the video testimonials, most of your competitors will not have used them up until now. That is why you will be able to rise above the competition. When you are able to rise above the competition, automatically the conversion rate which you will be able to get will be on the higher side. This will also mean that you are able to gain an advantage over your competition. When you are able to gain an advantage over your competition, it becomes easier for you to grow your business significantly.

Higher amount of information

With the help of the video testimonials, you will be able to convey more information to your prospective customers. This will ensure that it becomes much easier for you to convince the customers as well. Generally speaking, your prospective customers will be able to convey their full story with the help of video testimonials. Picture testimonials are pretty short. That is why you will not be able to share a significant amount of information through them. This is another reason why you should think about encouraging video testimonials.

As you can see, rather than just being satisfied with the text testimonials, it is a much better idea to encourage your customers to provide you with the video testimonials. When they are able to provide you with the video testimonials, you can easily increase the conversion rate on your website. Moreover, the prospective customers will also be more satisfied with the video testimonials rather than just trusting the ones based on the text. This is the reason why you should encourage your prospective customers to go for video testimonials.