Facebook has ruled the social media platform for ages. Even with the launch of newer apps, they haven’t lost their place or touch. Though, it was first designed to connect with friends and family, eventually, the creators realized their marketing potential. It is now a popular medium for businesses to connect with their customers. And also, to promote their brands. If your digital marketing agency hasn’t used Facebook Marketing yet, it’s time they jumped on the bandwagon.
Low Budget
Among every digital marketing strategy available, Facebook marketing is the least expensive with instant results. For the least amount of money, you can target millions of customers. In the absence of a website, small businesses have the use of the Facebook page option to display information and products.
Target Specific Audience
Facebook ads help you identify your end audience. With that information in hand, you can build your future campaigns. Target, specific demography identified by age, interests, and location. Facebook also lets you re-target those who have already visited your website.
Increase Traffic and Engagement
Facebook marketing helps you engage with your potential customers through likes, comments, and posts. It helps build a relationship with your audience and possibly a convert. Through links on your ad or post, you can drive traffic to your website. The website can then do the rest.
Build Brand Loyalty
The more the interaction between the brand and the customer, the more you build a personal connection. Also, frequent interaction with the customer builds brand loyalty. This allows for effective customer support since you can respond to queries and inquiries as and when they appear.
Facebook Insight
Lastly, your marketing strategy doesn’t end with creating a campaign. The results should be measures to identify the target audience, frequency, and reach. As a matter of fact, you get that and more from Facebook insights. Page views, likes, share, engagement, etc help your digital marketing agency to tweak your campaign for instant results.
Kochi based digital marketing agency iTruth can build you a successful digital marketing campaign to give you an edge over your competitors.