Digital Marketing Workshops @ PGS Vedanta

Learn how to make use of the right digital marketing and social media channels to deliver on your business goal.

The digital landscape is moving at a fast pace. Every business has been influenced by the advances in digital.

This workshop covers the essentials of digital marketing, and introduces you to the key digital marketing channels( Facebook, LinkedIn, Bing , Twitter , YouTube etc.) concepts . Grasp online marketing tips and tricks.Determine how and where your business fits into the digital marketing world.

This full day digital marketing workshop at PGS Vedanta will help you improve your digital marketing strategy to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth. This workshop is aimed at business owners looking to gain new clients while also engaging their current customers.

• Why digital marketing is so important for your business
• Determining your business and digital marketing goals
• The components which make up digital marketing,
• The digital and social media trends n 2017
• Digital marketing inspiration case studies
• Utilising digital marketing concepts and approaches
  1. Websites - Resposive Design
  2. Local SEO - importance of Local SEO
  3. Search Engine Marketing (SEM)
  4. Search Engine Optimization (SEO)
  5. Content marketing and media usage
  6. Social Media marketing with different channels
  7. Remarketing
• The fundamentals of creating a digital media strategy
• How to measure the success - Analytics