Advertising has always been about linking together with your audience within the right time. Online advertisement includes all marketing efforts that may involve the use of gadgets or the internet. Companies have an effect on digital marketing such as search engines, social media, e-mail, and different web sites to link with modern-day and upcoming consumers.

1. Artificial Intelligence With The Actual Intelligence:

Artificial intelligence can evaluate consumers attitudes and search styles, while using the recorded data from social media platforms and blog posts to help understand how clients find their services and products.

“Salesforce recently reported that artificial intelligence use among marketers will grow more than 50 percent in the next two years for the purpose of better ad targeting.”

In 2019, we’ll moreover see artificial intelligence being used to  enhance ad creative images. Artificial intelligence will finally be used to best apprehend contextual information and images. Similarly, it will be the main force at the back of many services, and currently we’re already seeing it carried out in many sectors.

2. Chat-Bots:

In a research, 45% users said they use Chatbots as a key of communication in customer support services. Chatbots will remain an important part of online advertisements or the digital marketing in 2019. This artificial intelligence based technology uses direct messaging for the real time chat,  with your consumers or site visitors.

3. Video Ads/ Video Chat/ Interactive Video:

Video advertisements are the most important marketing trend today and likely for the next 10 years.  According to research, “Video is shared 1,200% times more than both links and texts combined.” Videos are extremely appealing and have a greater chance to captivate a larger number of consumers and develop strong emotive connections with the viewers. These figures represent the importance of introducing videos to your marketing strategies specially in  2019. According to Cisco, 80% of the world’s Internet traffic will be from the video this year, so you can start taking advantage of the trend now. The marketers are finding innovative ideas to take advantage of this trend in a numerous ways including animated videos, 360-degree video, demos, and live streams on platforms like social media apps.

4. Voice Search:

Consumers are using voice for the discoveries, purchases and for other information’s. To take advantage of the growing trend, marketers need to provide data in format that is easy to deliver. According to ComScore, nearly half of the searches on Google will be through voice in 2022. Smart phone functionality on phones has driven the use of voice to discover and utilize the content more efficiently. Alexa has over 45,000 skills. In America, the number of households owning  smart speakers or smart devices is expected to increase from 13% to 55% by 2025. Unlike text search where more than 10 search results appear, voice search would just give one. Being number one pays, too.