A report from Digital Journey of Wellness suggests that 77% people take it to the internet before booking an appointment with a clinic, whereas 44% of those who search for hospitals on mobile phone apps schedule their appointments. These figures are quite large considering the numbers of people who visit doctors each year. With such ongoing circumstances, hospitals and clinics have taken it to the internet as well, where they can reach out to potential patients and showcase their prowess.
Here are some marketing strategies for hospitals and clinics which have proved to be really effective over the course of time.
Search Engine Optimization
Due to easy access and avast amount of information present on it, we seek help from the internet in our daily routine works. Either we are deciding to go on a shopping spree or making plans to choose an exotic place for summer holidays, internet is the best source of information. Same is the case when it comes selecting a hospital. Today, we prefer internet to guide us where are reliable hospitals and clinics in our nearby area. Hospitals and clinics should ask out an SEO service provider to help their facility appear at the top of the search engine when someone types in the keywords. This will help you bring a lot of traffic onto your website and the ultimately huge number of customers.
Social Media Engagements
Today people are more active on social media than they were ever before. Facebook, twitter, Instagram and many others are bringing people closer to each other. You can run an awareness campaign about a particular disease and make it go viral over these websites. As more people will follow the campaign, more and more potential customers will add to your list. You can seek the services of online celebrities, who have millions of followers, to advertise about your clinic on their official page.
Another great source of digital marketing is Youtube. You can make videos regarding the treatments and the services you provide and post them on Youtube, with keywords in their titles. As more people will search for the keywords, your video will appear at the top. You can ask any of your previous patients to be part of your video campaign. He can discuss how he sought treatment from your hospital and ended up getting better.
Relevant data over the Internet
Since the number of people searching for the disease over the internet is large, you can run blogs and websites where you can discuss different diseases. It will attract a handsome strength of people towards your blog. When to gain reasonable following, you can advertise about yourself over such blogs. You can post links of your hospital websites or you can leave any contact information which people can use to get more knowledge about the disease and then you can urge them to come to your hospital or clinic.
Always make sure that you put patient’s health at the top of your priority list. Only then you will be able to make long lasting follower ship.