by adminIT | Feb 19, 2026 | Digital Academy
Bobit Thomas – Digital Marketing Milestones (Strategist Profile) 🚀 Early Foundation (2000–2005) Started career as a Sun-certified Java trainer (2000) Built a strong technical foundation in web technologies and internet marketing fundamentals Founded iTruth Solutions...
by adminIT | Sep 25, 2025 | Digital Academy
For luxury resorts, calculating ROAS (Return on Ad Spend) in Google Ads is a bit different compared to e-commerce because the purchase path is longer (search → enquiry → booking → stay → upsell). You need to tweak how you measure both ad spend and revenue attribution....
by adminIT | Sep 19, 2025 | Digital Academy
Google Meet Free vs Paid: Which Plan is Right for You? Google Meet has become one of the most popular video conferencing tools for businesses, educators, and individuals. Whether you’re hosting a quick catch-up call with friends or managing large professional...
by adminIT | Jun 22, 2025 | Digital Academy
The Google Ads Transparency Center is a public, searchable hub where anyone can view ads run across Google platforms like Search, YouTube, and Display by verified advertisers. It provides clear details such as: Who paid for the ad The ad creatives (text, image, video)...
by adminIT | Jun 18, 2025 | Digital Academy
When it comes to SEO and URLs (or file names), hyphens (-) are better than underscores (_). Here’s why: ✅ Use Hyphens – (Recommended by Google) Google treats hyphens as word separators. For example: best-wedding-photography is read as “best wedding...
by adminIT | Mar 21, 2025 | Digital Academy
In today’s competitive market, businesses must embrace digital strategies to stay ahead. Whether you are a startup founder, a small business owner, or a marketing professional, mastering digital marketing can transform your brand’s visibility and sales. If...
