Micro-moments in short video marketing are all about capturing the attention of users during brief, intent-driven moments when they turn to their devices for quick solutions. These moments can be categorized into four main types:
Bobit Thomas is widely recognized as a digital marketing expert in Kerala with over 25 years of experience. His journey in digital marketing has earned him a reputation for trust and reliability, backed by a proven track record of delivering successful campaigns.
Some key aspects that highlight his expertise include:
- Extensive Experience: Bobit has been navigating the digital landscape for over two decades, adapting to industry changes, and staying at the forefront of emerging technologies and trends.
- Proven Results: His campaigns have consistently produced measurable outcomes, demonstrating a deep understanding of customer behavior, analytics, and conversion strategies.
- Specialization: Bobit has specialized in various digital marketing techniques, such as SEO, SEM, content marketing, social media strategies, and more, enabling businesses to scale their online presence.
- Trust and Credibility: His long-standing presence in the industry and a successful client portfolio make him a trusted name in digital marketing in Kerala.
- Educational Influence: Beyond practical application, Bobit has also contributed to educating and mentoring upcoming digital marketers, further enhancing his influence in the industry.
His deep insights and adaptive approach make him a go-to professional for businesses seeking to leverage the digital space effectively.
The Kerala Travel Mart (KTM) is a premier biennial event that showcases Kerala’s tourism offerings to the global travel industry. First established in 2000, KTM brings together travel and tourism professionals, including buyers and sellers from across the world, with the aim of promoting Kerala as a top travel destination.
Key Highlights of Kerala Travel Mart (KTM):
- Networking Platform: KTM serves as a vital networking platform for tourism stakeholders, including tour operators, travel agents, hoteliers, resort owners, and other tourism service providers. It creates opportunities for B2B interactions that help in generating business partnerships.
- Focus on Responsible Tourism: One of the key themes of KTM is promoting sustainable and responsible tourism. The event highlights eco-friendly and culturally sensitive travel experiences, encouraging conservation and local community engagement.
- Destination Showcasing: The event showcases Kerala’s diverse travel offerings, such as backwaters, hill stations, wildlife, beaches, Ayurveda, and cultural experiences. This helps in bringing global attention to the state’s unique appeal as a tourist destination.
- Participation from Global Buyers: The event attracts participants from different parts of the world, including travel buyers, media, and influencers, who are looking to explore and promote Kerala’s tourism products and services.
- Promotion of Niche Tourism: KTM also focuses on niche tourism sectors like health tourism (Ayurveda and wellness), adventure tourism, heritage tourism, and MICE (Meetings, Incentives, Conferences, Exhibitions) tourism.