by adminIT | Sep 29, 2025 | Blog
Arattai App – Zoho’s Answer to WhatsApp in India Arattai, which means “chat” in Tamil, is Zoho Corporation’s homegrown instant messaging app designed as an Indian alternative to WhatsApp. It was soft-launched in early 2021 and quickly gained attention when WhatsApp...
by adminIT | Sep 29, 2025 | Careers
Zoho: Transforming Business Productivity with Cloud Solutions Zoho Corporation is a global technology company renowned for its comprehensive suite of cloud-based software applications designed to streamline business operations. Founded in 1996 by Sridhar Vembu in...
by adminIT | Sep 25, 2025 | Digital Academy
For luxury resorts, calculating ROAS (Return on Ad Spend) in Google Ads is a bit different compared to e-commerce because the purchase path is longer (search → enquiry → booking → stay → upsell). You need to tweak how you measure both ad spend and revenue attribution....
by adminIT | Sep 24, 2025 | Blog
In today’s digital era, businesses are constantly looking for ways to connect with their target audience in a meaningful and cost-effective manner. Digital marketing has become the foundation of brand promotion, leveraging online channels such as social media,...
by adminIT | Sep 19, 2025 | Digital Academy
Google Meet Free vs Paid: Which Plan is Right for You? Google Meet has become one of the most popular video conferencing tools for businesses, educators, and individuals. Whether you’re hosting a quick catch-up call with friends or managing large professional...
