1. Optimize Google My Business (GMB) Listing
Ensure the hospital’s GMB profile is fully updated with location, services, photos, reviews, and contact details to improve local search rankings.
2. SEO for Healthcare Services
Use local SEO strategies with keywords like “best hospital in Kochi,” “top multispecialty hospital in Kerala,” and service-specific terms like “cardiology hospital in Kochi.”
3. Run Google Ads for Medical Services
Target high-intent keywords to attract potential patients looking for treatments. Use location-based targeting and call extensions.
4. Leverage Social Media Marketing
- Post health awareness content
- Share doctor interviews & patient testimonials
- Run Facebook & Instagram ads for specific treatments
5. Online Reputation Management (ORM)
Encourage patients to leave positive reviews on Google, Practo, and Justdial. Respond to negative feedback professionally.
6. Use Video Marketing
- Create short explainer videos about procedures
- Share doctor Q&A sessions on YouTube & Instagram Reels
- Feature patient recovery stories
7. Healthcare Content Marketing
Publish SEO-optimized blogs on topics like “How to prevent heart disease,” “Best orthopedic treatments in Kochi,” etc., to attract organic traffic.
8. Email & WhatsApp Marketing
- Send newsletters with health tips & promotions
- Remind patients about follow-ups via automated WhatsApp messages
9. Implement Chatbots for Instant Support
Use a WhatsApp chatbot or website live chat to answer patient inquiries 24/7.
10. Collaborate with Influencers & Medical Portals
Partner with local influencers, medical bloggers, and platforms like Practo & Lybrate to increase hospital visibility.
For expert digital marketing solutions for hospitals in Kochi, partner with iTruth – the leading digital marketing agency in Kochi 🚀.
Would you like a customized strategy for a specific hospital or specialty?