Many of the businesses just utilize Facebook when it comes to social networks. You need to keep in mind that instead of just utilizing Facebook, you have to look at the use of other social networks as well. When you are able to look at the use of other social networks, it would become easier for you to use Instagram. Instagram is widely used in the travel industry. The problem is that not each and every hotel owner is currently using Instagram. We would today share with you a few tips as to why Instagram is necessary for digital marketing of hotels.
Use travel niche:
You need to understand that the travel audience as well as the hospitality industry audience is available on Instagram in huge numbers. Therefore, whenever you’re marketing your hotel on Instagram or are adding the pictures of your hotel on Instagram, it would automatically become easier for you to gain a lot of customers as well.
Garnering direct sales:
With the help of your Instagram channel, you would be able to get direct sales as well. This would ensure that you are able to significantly increase your business with the help of Instagram.
Creating a brand:
If you are able to upload the right kind of pictures to Instagram, you can be sure that you would be able to create a proper brand as well. Once you are able to create a proper brand, it would become easier for you to increase the profits which you are generating from your business as well.
Instagram is also a great platform to announce discounts as well as promotions. When you are able to do so, it would become easier for you to garner customers from this platform as well. You need to understand that since the dedicated audience is available on Instagram, any offer which you launch would be received very well by the audience on Instagram. This is another reason why you should always use Instagram for the promotion of your hotels.
Announcing newer facilities:
You can also use Instagram in order to announce newer facilities or in order to announce upgrades to your hotel as well. When you are able to do that, it would indeed become easier for you to attract more clients.
Thus, when it comes to the hotel industry, you need to understand that Instagram can certainly help you in taking your business to the next level. You would be able to easily increase your clientele by at least 25% with the help of Instagram marketing.