"Technology has transformed the travel industry for good! New innovation brings new opportunity to strengthen customer relationships, drive profits and free up precious time. This event will help you understand and take advantage of digital marketing options with clear, practical advice on everything from search engine optimization to attaining success on social media."
The Digital and Social Media economy has positively impacted Tourism more than other industries.
- Enhance your knowledge and confidence implementing online marketing tactics specific to the tourism industry.
- Become an influencer and leader in online marketing for your destination.
- Gain knowledge and confidence in training your destination’s tourism operators in online marketing network. Collaborate with other destination marketers and establish long-term relationships outside your destination.
- Develop, implement and deliver superior results confidently. Focus is on online marketing strategies geared to increased tourism visitation.
Enquire Now
+91 94472 14688
Go Digital!
As you are aware, 90% of travellers research their holidays online. Also, about 80% travelers book their holidays online too! So digital channels have a huge role in the visitor experience! From creating their ideal trip to sharing it, good digital marketing is essential for any business.
Our Partners
This workshop is oriented towards creating actionable social and digital media marketing plan, including:
- Google my business
- Google Search Console
- Setting a marketing goal
- Customer personas fit for social and digital media
- What a brand persona is and how to use it on social media
- Social media influencers
- Using appropriate hashtags
- Search engine optimisation – keyword research
- Website review/planning
- Seasonal Content Planning that includes businesses, destinations
- How to manage content and posts on multiple social media channels including Facebook, Twitter, and Instagram
- Basic principles of digital marketing
- Key social media platforms
- Google AdWords Keyword Planning Tool
- Google Trends
- Organic versus paid – the likely return on investment
- Emerging digital consumer trends and new marketing tools
- How to optimise websites for search engines and deliver more traffic via Pay per Click
- Reputation and Review Management
This Workshop is aimed at tourism businesses who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis.
What should you bring ?
Who should attend?
What will you learn?
If you have any questions about the workshop , dates or locations please contact us on : +91 94472 14688
Munnar Tea Country Resort
9:30am to 10:00am
Registration Networking with Tea/Coffee
10:00am to 11:00am
Interactive Website Design and Optimization
11:15am
Tea Break
11:15am to 12:15pm
Understaing Google Search and Advertisement
12:15pm to 1:15pm
Videos and Review Statergy to Your Business
1:15pm to 2:00pm
Lunch Break
2:00pm to 3:00pm
Usage of Facebook and Other Social Media Channels for Your Business
3:00pm to 3:15pm
Tea Break
3:15pm to 4:00pm
Content Creation and Stories Telling
4:00pm to 4:30pm
Usage of Analytics and Tracking
4:30pm to 5:00pm
Case Studies
FAQ's
What is the route to the venue?
If you look at the contact information, you will see the map and contact details given there. The email we send to you as confirmation will also have the location map.
Suppose I need accommodation?
You will have to personally arrange travel or book hotel for accommodation. The event fee does not cover either hotel stay or travel. If you require corporate accommodation rates, please contact us directly.
How do you accept payments?
All payments are processed via Instamojo.
Will I get a refund on my tickets?
All tickets are non-refundable unless the event is cancelled by us, in which case we will always make a full refund.