WhatsApp launches a separate app for small businesses

Whatsapp has recently launched a separate the app for small businesses. This app would have proper features for smaller businesses like creating a business profile as well as adding a business description and even adding a website of the business. Moreover, the application would also consist of smart messaging tools which would ensure that you are able to save some messages for quicker replies and also you are able to add messages as well. Moreover, there would be proper metrics which would help you in understanding when the message was sent, delivered as well and when the message was read. In case, you are using a different number for your personal use as well as for your business uses, you

Read more

Instagram and hotel digital marketing

Many of the businesses just utilize Facebook when it comes to social networks. You need to keep in mind that instead of just utilizing Facebook, you have to look at the use of other social networks as well. When you are able to look at the use of other social networks, it would become easier for you to use Instagram. Instagram is widely used in the travel industry. The problem is that not each and every hotel owner is currently using Instagram. We would today share with you a few tips as to why Instagram is necessary for digital marketing of hotels. Use travel niche: You need to understand that the travel audience as well as the hospitality industry audience

Read more

4 Reasons Why Live Chat is Important for Your Business Website

When you’re creating your business website, you would always be looking to add different support channels to your website. You need to keep in mind that the more the number of support channels which are available on your website, the higher would be the conversion rate. The problem is that most of the people ignore the most important support channels. Rather than just providing with the email support as well as phone support, it is a much better idea to provide live chat support as well. There are plenty of reasons why you should opt for live chat support. We would today share with you some of these reasons. Instant communication: With the help of live chat support, your customers

Read more

Mobile App Marketing: Strategies for Success

Mobile apps are gaining more and fractions among smartphone users. Businesses are also realizing the true potential of mobile apps. Therefore, most of the businesses are creating a mobile app for their business in order to make it easier for them to reach out to the mobile audience. The problem is that with the competition in the mobile apps space heating up, it is becoming more and more difficult to reach out clients and get the instance. We would today share with you some of the tips which you can follow in order to make your mobile app launch much more successful. 1. App Store advertising The 1st thing which you have to always opt for is the App Store

Read more

Why fashion industry needs a good digital marketing strategy?

Digital marketing is becoming more of a necessity these days rather than a luxury. Whether you’re in the fashion industry or whether you’re in the manufacturing industry or whether you’re in any other industry, it is important for you to always have a proper digital marketing strategy. This is true for the fashion industry as well. Fashion industry specifically needs a proper digital marketing strategy in order to get new customers and in order to make it easier for people to access the latest fashion trends. We would today highlight some of the reasons why businesses in the fashion industry should have a proper digital marketing strategy. 1. Capitalising on the new trends The 1st reason why businesses in the

Read more

The Value of Professional Resort Photography

The hospitality sector is having huge traction online. Whether you’re speaking about social media or whether you’re speaking about travel blogs and websites, the audience is pretty huge for the hospitality sector. This opportunity is often underutilized by the professional resort as well as hotels. When you’re running professional resort Hotel, you can easily utilize the social media in order to gain customers for your business. It does not matter whether you’re resort is in the budget category or is in the luxury category, you would be able to tap into the demographics of your customer quite easily. We would today highlight why you should opt for professional photography for your resort in order to utilize digital marketing to get

Read more

The importance of Facebook ads for your business

Facebook advertisements provide you with a lot of customization options when it comes to advertising online. Most of the people are just worried about the upfront cost of Facebook advertisements. The truth is that, if you are able to target the right audience online, it would be easier for you to get customers right away with the help of Facebook advertising. We would today share with you some of the reasons why you should opt for Facebook advertising for your business. 1. Geo-targeted audience With the help of Facebook advertising, you would be able to advertise in front of your local audience. This would ensure that you are able to increase your credibility more. Moreover, when people are able to

Read more

Why digital marketing strategy is important for yoga business?

Yoga is gaining increased acceptance all over the world. These days, people all over the world are realizing the importance of yoga exercises to relieve themselves from ailments as well as improve the immunization system of the body. That is why it is very important for business owners in the Yoga industry to have an online presence as well so that they are able to capture this increasing popularity of yoga. We would today share with you some of the reasons why having proper digital marketing strategies is important for people in the yoga industry. 1. Creating a brand identity With the increasing number of yoga centers as well as yoga trainers in the industry, it has become a necessity

Read more

3 Content marketing trends

Content marketing is gaining more and more prominence. The reason for this is that content marketing makes it easier for most of the businesses to gain targeted visitors. However, content marketing has evolved a lot since the initial days. That is why, when you’re speaking about content marketing, you have to look at the advantages of content marketing as well as the changing trends in content marketing. Once you are able to look into these few factors, it would become easier for you to understand how to utilize content marketing. 1. Broaden the niche When it comes to content marketing, one of the main changes which have happened in the last few months is that the niche for content marketing

Read more

3 digital marketing trends in hospitality industry

Each and every industry is impacted by the rise of the Internet as well as the preference of the consumers to search for businesses as well as services online. The hospitality industry is no different. That is why it is necessary for the businesses operating in the hospitality industry to work towards having proper digital marketing strategies in place so that they are able to capture consumers online. We would today share with you 3 increasing digital marketing trends pertaining to the hospitality industry. 1. Researching the establishments online Whether you’re running a restaurant or whether you’re having a hotel or whether you’re having any other business in the hospitality industry, most of your prospective consumers 1st search for your

Read more

Social Media Strategy for Photographers – Very Important to Know

Many photographers are trying to market their services via social media channels. But this is usually not as easy as you think. There are many things to take into the consideration in order to market your photography job. For a successful social media account, it needs a sophisticated strategy and good content. In order to generate a lot of fans on the various social media channels and make sales as much as possible, it takes time and a concept that must be tailored to the photographer, his capacities and, above all, the target group. If you are planning social media strategy for photographers – Following are some steps which are very important to take into the consideration: Step 1: Create

Read more

Why Facebook Advertising Important? – Key Advantages

Facebook has about 1.71 billion monthly users. Of this, around 1.13 billion users log on to the largest social network every day. That makes Facebook to google.com the most clicked site on the Internet. It is clear that this enormous reach of the network to an advertising platform as such qualified. Today, Facebook is a hot product in order to advertise your product, service, or anything. There are many reasons why Facebook advertising important: Reason 1: Facebook ads allow target group accuracy: An enormous advantage of Facebook as an advertising channel is the possibility to switch ads for a precisely defined target group. Going from whoever you want to address with your product, you can select precisely tailored user groups

Read more

Digital Marketing Strategies for an Online Shop

Whether you have just opened up an online shop or you are expanding your e-Commerce empire, one of the challenges that you will face is searching for a way to boost traffic to your online shop. Your topnotch quality products and exceptional customer experiences are a great start, yet if you like customers to find you, you will have to find ways to set apart from your competitors to get the attention you need. Here are some of the digital marketing strategies you can use for your online shop: Take Information to Your Clients or Customers: It is rare for the customers to visit an online shop daily, so if you have got news to share about special deals or

Read more

Why Online PR is Important in Digital Marketing

Why is online PR important in digital marketing? Public relations or PR, in a traditional sense, serves as a playground for large companies and corporations, with the biggest market players relying mostly on positive public image to make more sales. Although the importance of traditional PR is not a secret, what is its role in the digital world? Why is online PR a necessity these days? Here are the most common reasons why online PR is a must for your digital marketing campaigns: A Fully Integrated Campaign Online PR should and can be a completely integrated campaign. You release the news, and let the industry websites and journalists know about it. Now, you can tell your fans using your site’s

Read more

Digital marketing strategy for trainers

Trainers: Using digital marketing platforms for achieving success These days, everyone has been trying to take advantage of the different digital marketing platforms that are easily accessible to them. Even personal trainers have been finding such tools to be quite useful to overcome their competitors and to achieve success. Hiring the best digital marketing agencies can help the personal trainers to come up with an effective and functional marketing strategy, with which they can enhance their business prospects within a short period of time. Some questions to know Before going ahead with the marketing strategy, it is essential to find out certain crucial information like: Who is the target audience for the business? Number of new customers desired in the

Read more

Digital marketing for the dental practice

Top 4 digital marketing platforms for dental practice The truth is dental practice just like other types of businesses can benefit immensely by using digital marketing platforms. There have emerged numerous social media platforms which can effectively act as the business online marketing toolbox. However, the success of the marketing platform will entirely depend upon the type of tools that is selected and its efficient usage in dental practice. It is necessary to first identify the most appropriate type of platform that will help the dentist to reach the targeted patients and to develop new ones. Hence, initially, it is important to know the different marketing platforms available. Objectives and goals What is required to get the best results from

Read more

Instagram Marketing Strategy

Commonly it is said that until and unless you are a celebrity you will not get too many followers in Instagram! Do you need too many followers or want to develop your own sphere where you will be able to promote your business? There is no doubt that Instagram has now been one of the best social network and people are following it like anything. Hence, why not harness the power of hash tags and influencer so that your Instagram account turns to be the best place for customer engagement and lead generation. Here are the strategies that will help you out Never Forget the Hash tag Images are not only important to increase your visibility on Instagram, hash tags

Read more

Facebook Video Strategy for Digital Marketing

Facebook is no more just a social networking site; it has turned to be the household item of any household! Thus, as a marketer why should you miss out this opportunity to get into the home of your prospects for promoting your products? Moreover, over the past few years it has been found that the rate at which videos are watched at Facebook has increased a lot. Thus, it is not possible for nay marketer to ignore the importance of videos in Facebook. Here are some Facebook video strategies that will help you get success in your digital marketing Facebook Live Streaming Facebook has given an opportunity to go live, and why not grab it. It’s not possible to fake

Read more

Benefits of Digital Marketing Workshop For Business Owners

Are you thinking of starting a digital marketing? Do you know where and how to start?  There are many workshops on digital marketing for business owners that can help you. We all understand that it is critical for businesses to have a strong online presence. If you want to become a leading business in the competitive world, you must have a good digital strategy. It is not possible for every business owner to afford a digital marketing agency. So how can businesses compete with little or no budget? There are many online workshops that can help you with your digital marketing. They explain and teach various components of the digital marketing. These workshops are best for business owners who are

Read more

How to Plan a Successful Digital Marketing Strategy for Your Event?

So, you have to plan up for an event for your firm or business? Maybe you are the head of the marketing of a very large establishment and have no idea on how to go about things. You can make use of exhibition or promotion sales show, but using digital techniques can be effective. Well, there is nothing to worry about when digital marketing techniques are there. However, it is implementing them at the right time which decides the success of your marketing strategy. What is digital marketing all about? Marketing is the ability to sell your products or services using a strategy or action to your clients and be able to meet your expectations. It is being able to

Read more

Advantages of Using WhatsApp at Your Digital Marketing Strategy

If you are wondering how to get the message across to the millions of people worldwide or your target audience, then the best social media tool apart from Face book and YouTube would be WhatsApp. It is heartening to note that the social media tool is still under-utilized both personally and professionally. In this post we will read about some of the benefits of using WhatsApp for your business. It can be used for communicating within a team WhatsApp can be used for communicating within a team. When you are searching for a tool which can help you communicate with your team members no matter where they are currently in the world, then you have got it. The tool is

Read more

Snapchat Marketing and its Advantages

Snapchat is a mobile application which is also called fun mobile messaging application. In Snapchat people can share photos, videos, text and drawings. Snapchat is very much popular all over the world. It is available on Android and iOS operating system. Snapchat is one of the top social networking site in the world. It is very popular amongst adult and teenager. One of the fascinating features in Snapchat is the self-deletion feature. Snapchat is becoming a vital part of global marketing strategies. Provide Access to Live Events Snapchat is one of the top social networking sites in the world. Snapchat is perfect for marketing. Snapchat is quintessential for social media marketing because it can confer the audience direct access to

Read more

Why attending digital marketing workshops for tourism is important

Tourism business is one of the best business in the world. In the world, there is always an enthusiasm for tourism. Always there is a huge number of customers where they search for information and booking holidays online. Digital marketing provides a huge platform for tourism. Digital marketing strategy is the most important aspect of the tourism business. In the today’s world, every business needs a strong digital platform to get success. Digital marketing provides the best way to reach a large audience in a less time. In the digital marketing, the workshop for tourism is very much important. In the world, there is a rapid growth of advanced technology. Digital Marketing workshops cover the skills which are fundamental to

Read more

Importance of Digital Marketing For Educational Institutes

Online marketing is the use of online channels for the publicity of business or brand. Online channels incorporate however are not restricted to social networking, mobile phones, emails etc. These channels not only assure that the brand is promoted to the appropriate target user however even strengthen the brand and the business. The enhanced use of web and digital media is a main influence in the sector of schooling today. The educator field is a fully revolutionized field since the most of the population of applicants are the users of the web. This has a direct connection on the reality that educational institutes and universities want to make intensified use of the web and cell phones to outreach more applicants.

Read more