Career in Digital Marketing in India

By Blog

With all the products, ads and brands that you see daily on the internet, have you ever stopped to think who might be behind all this hard work? You can thank the digital marketers, for they are the ones behind the marketing scenes of every brand you see online. The opportunities for digital marketing professionals are increasing in India today. Until a few years ago, most businesses in India were not ready to take the giant leap towards digital marketing. They preferred to hold on to the traditional marketing practices.

But in this era of advancing technology and high competition among businesses, keeping in pace with the latest trends is crucial to existence. With numerous benefits, including cost – effectiveness, convenience, flexibility and instant response, digital marketing is way more effective than the conventional marketing strategies. As more and more companies resort to digital marketing strategies to promote their products, a career in digital marketing in India is really gaining ground.

Online shopping has made the life of people much more easier, as they can browse the products and buy them from the comforts of their home. When most people depend on the internet for gaining information as well as shopping, it’s only sensible that the internet marketing opportunities be leveraged. This means that there would be huge job opportunities in the digital marketing field. Those who wish to join the industry should consider entering the digital marketing field, as it not only gives them a perfect start but also a great career and salary.

According to an article that was published in the Times of India, Digital Marketing is bound to create 1.5 Lakh jobs in India by the year 2016. A career in digital marketing in India can be chosen by anyone having a 12th grade education. Different types of courses are available for such aspirants. These courses include Diploma in Digital Marketing, Executive Programme in Digital Marketing (EPDM), MSc in Digital Marketing and other IAMAI-approved (Internet and Mobile Association of India) programmes. Completion of a good quality course increases your chances of getting a highly paid job in the marketing industry. For those who wish to pursue a career in digital marketing, the following are some of the jobs available in this field:

  • Digital Marketing Manager
  • Inbound Marketing Manager
  • Content Marketing Manager
  • Social Media Marketing Experts/Specialists
  • SEO Executives
  • Search Engine Marketers
  • Conversion Rate Optimizer
  • Content Writers
  • Copy Writers

Compared to digital marketing, traditional marketing is time consuming, costly and extremely inefficient. In fact, customers in today’s world are attracted to brands that have a successful online presence and that use a digital marketing strategy. Everyday more and companies are realizing the fact that digital marketing is the key to a successful business and that it is not an optional marketing strategy anymore. A change from traditional marketing to digital marketing practices will therefore give rise to a huge opportunity in the digital marketing field. Now that you know the vast opportunities digital marketing offers you, may be it’s time you considered pursuing a career in that field!