9 Advantages of e-brochure design over traditional brochure printing.

By Blog

A brochure is used to market and advertise a company. It basically establishes the identity of any business. With the advancement of website technologies, businesses which have been using traditional printed brochures are rapidly changing their medium to E-brochures to keep up with the modern online customer. Almost every business is choosing it as an advertising tool. E-brochures are designed by marketing and advertising experts. An expert graphic designer is usually hired by companies to design attractive and suggestive brochures according to the business. Some people still prefer the traditional printed brochures but they have become necessary as they help develop modern communication channel. An E-brochure is more like a printed medium on the web.

Let’s take a look at the advantages of E-brochure design over traditional brochure printing.

1 - E-brochures are flexible

E-brochures are more flexible in terms of marketing. You can choose many different templates for your e-brochure designs. They are more adaptable and flexible than printed brochures

#2 - Time effective

E-brochure designs are more of a time-effective tool than other means of advertisement. They can even be printed at home because some people don’t like to read it on screen. Ebrochures save a lot of time and energy

#3 - Quick response

You can approach a lot of potential customers online by sending as many e-brochures as you can. You will have no fear of running out of them. Moreover, you will get quick response and feedback through E-brochures.

#4 - Environmentally safe

E-brochures are environmentally safe as they prevent the waste of paper as it happens in traditional printing

#5 - Reduce costs

E-brochures reduce printing cost to a great extent and cuts marketing expenses. There are no big costs in printing and posting e-brochures. You can even make them on a PDF file.

#6 - Easy to modify

One of the best things about e-brochure designs is that they can be easily updated. If you need a make a change in it or edit something, you can easily do it.

#7 - High quality look

The new technology and advancement in graphics make E-brochures look great. They even have the feel of a printed paper. You can have the page turning effects as a real brochure does.

#8 - Easy to download

E-brochures are easy to download. The speed of downloading depends upon the speed of your internet connection.

#9 - User friendly format

E-brochures can be easily viewed and downloaded from website.
On the other hand if we talk about the traditional brochure printing, there are certain disadvantages associated with it

  • High cost of materials and prints is involved in printed brochures. Companies have to produce printed brochures in big quantities so they have to spend a lot on printing costs.
  • Printed brochures have limited space to specify about a certain product. Customers want to know the detail of the products than just attractive pictures.
  • Companies have to pay a lot for the distribution and mailing of printed brochures.
  • Printed brochures are not considered to be an environment friendly tool of marketing anymore. Waste of paper and then reproduction makes the environment prone to environment hazards.

Therefore, e-brochures can turn out to be very beneficial for your business since they are easily accessible and for everyone