Website Design

January 14, 2010 by · Leave a Comment 

Our Design Values

We have a simple approach to website design. The primary focus is on projecting your core values and competencies, which in turn, demands a classy and elegant design. The home page is of critical importance and should load swiftly – Flash elements are used appropriately but sparingly, so as to not detract your visitor from the main purpose of being able to understand your company and its business quickly. Finally, we ensure that navigation through your site is a breeze – each section should be easily identifiable and navigable. In summation therefore, the following are the three factors that we focus on when designing a website:

Key Features

  • Class and Elegance
  • Quick Loading
  • Easy Navigation

Web Hosting

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WordPress Development

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We are creating custom WordPress themes since 2005 and have done over 200 works for a wide array of clients including professional bloggers, government officials, non profits and private enterprises of various sizes. Our vast expertise allows us to not only design a beautiful theme, but also ensure that it reflects your brand and is appreciated by the site visitors. We are not tools – we offer our opinion and give guidance, so our clients never have to face the project challenges alone. We develop a project through a refined process that involves customer reviews at every level from prototype design to final installation, so the customer is always engaged. We are engaged with WordPress community and follow WordPress news and releases so our customers are always offered the latest and greatest. If we cannot find a widget or a plugin, be sure that we have enough skill to develop a bespoke solution.

Search Engine Optimization

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Search engine optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to describe a process of improving the volume of traffic to a web site from search engines, usually in “natural” (“organic” or “algorithmic”) search results. Those efforts may also be seen in more narrow vertical search engines involving areas such as local search. Many site owners and consultants engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.

In a broad sense, SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. Creating web pages with SEO in mind does not necessarily mean creating content more favorable to algorithms than human visitors. Some SEO efforts may involve optimizing a site’s coding, presentation, and structure, without making very noticeable changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully spidering a site. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors.

The term SEO can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees of site owners who may perform SEO services in-house.